Hi there!

Thanks for taking the time to learn about Understory - a collective dedicated to helping brands we believe in grow. At the moment, Understory is just Darren Allison, offering marketing strategic consultation. The long-term vision is larger than that.

Beyond my mushroom themed side gig, I work as the Head of Communication Strategy at Madwell, an independent, Brooklyn-based creative agency, I oversee all aspects of communications strategy, managing a talented team of 8. Across all clients, I push to bring ideas to life that are innovative yet grounded in strategy, working in service of our clients’ overarching business goals.